international expansion

Typically, companies without a strong globalization strategy take one of two approaches: They assume that their simply translated corporate website will work just as effectively in other parts of the world. or they give their local offices the freedom to create custom websites. Both approaches are problematic. Due to the distributed approach, local offices often have difficulty managing efforts if there are no well-defined guidelines. Often their own website versions are created with very different forms and contents, which leave a weakened brand.